Ao WorldHere is the public summary page for Ao World. Please login to see the complete information for Ao World including detailed analysis of price, sentiment, fundamentals, flow, forecast models, alerts and much more. Also you can see how Ao World stacks up relative to its peers. |
| Darwin Score | -9 |
| Ticker | AO |
| Latest Price | 0.90 GBX as of close on 13-Aug-2025 |
| 3 Month price range | 0.88 to 1.06 GBX |
| Market Capitalisation | 509.95Mn GBX |
| Country | UK |
| Region | Europe |
| Economic Sector | Consumer Discretionary |
| Business Sector | Consumer Discretionary Distribution & Retail |
| Industry | Internet & Direct Marketing Retail |
| Sub-Industry | Internet & Direct Marketing Retail |
| Description | AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances and ancillary services in the United Kingdom and Germany. It retails fridges and freezers, laundry products, and dishwashers, as well as smart tech, computing, and TV and entertainment products through its e-commerce platforms. The company also engages in the production of content, including imagery, videos, how-to guides and lifestyle contents, and energy efficiency ratings; and operation of waste electrical and electronic equipment (WEEE) and plastics recycling facilities, as well as distribution centers. In addition, the company offers musicMagpie, a reverse supply chain platform that provides customers options to train in tech and to buy second-life products. Further, it provides logistics and transport services. The company sells its products through its website, marketplaces, and third-party websites. AO World plc was founded in 2000 and is headquartered in Bolton, the United Kingdom. See More ... |
| Company URL | https://www.ao-world.com |
| See Darwins Full Analysis for Ao World |
Tell Me About
Tell Me About (TMA) is Darwins structured scoring system for assets. Here are the scores from the key TMA sections for Ao World. Further information and full detail is available when you login.
| TMA Part | Focus of Analysis | TMA Score |
|---|---|---|
| Price | Analysis of performance, trend, RSI, OBV and moving averages | -3 |
| Sentiment | News and Candle Patterns. | 0 |
| Fundamentals | Analyst Ratings, Valuation and Dividend analysis. | -1 |
| Flow | Institutional, Fund and Insider buying and selling. | 0 |
| Models | Forecast models. | -5 |
Alerts
There are 1 live alerts for Ao World. All the alerts are positive.
- Oversold - The 5 month RSI is +22.1. (Positive)
Peer Comparison
There are 21 peers of Ao World.
| Asset Name | Industry Group | Asset Score |
|---|---|---|
| AO World plc (AO.) | Internet & Direct Marketing Retail | -9 |
| ASOS PLC (ASC) | Internet & Direct Marketing Retail | 0 |
| Angling Direct PLC (ANG) | Internet & Direct Marketing Retail | 0 |
| Boohoo.com PLC (BOO) | Internet & Direct Marketing Retail | 0 |
| CMO Group PLC (CMO) | Internet & Direct Marketing Retail | 0 |
| Card Factory PLC (CARD) | Internet & Direct Marketing Retail | +34 |
| Currys PLC (CURY) | Internet & Direct Marketing Retail | +19 |
| DFS Furniture PLC (DFS) | Internet & Direct Marketing Retail | +6 |
| Deliveroo PLC (ROO) | Internet & Direct Marketing Retail | +7 |
| Frasers Group PLC (FRAS) | Internet & Direct Marketing Retail | +35 |
| Hostelworld Group PLC (HSW) | Internet & Direct Marketing Retail | -15 |
| Jet2 PLC (JET2) | Internet & Direct Marketing Retail | +10 |
| MONY Group PLC (MONY) | Internet & Direct Marketing Retail | -9 |
| Moonpig Group PLC (MOON) | Internet & Direct Marketing Retail | -12 |
| N Brown Group PLC (BWNG) | Internet & Direct Marketing Retail | 0 |
| Ocado Group PLC (OCDO) | Internet & Direct Marketing Retail | +15 |
| On The Beach Group PLC (OTB) | Internet & Direct Marketing Retail | +18 |
| Pets at Home Group PLC (PETS) | Internet & Direct Marketing Retail | -8 |
| THG PLC (THG) | Internet & Direct Marketing Retail | -30 |
| Trainline PLC (TRN) | Internet & Direct Marketing Retail | -16 |
| Wickes Group PLC (WIX) | Internet & Direct Marketing Retail | +10 |
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